Privacy policy

Last updated: 12 October 2026

This Privacy Policy describes how Maison Loire ("the Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from maison-loire.com, or otherwise communicate with us.

For the purposes of this Privacy Policy, "you" and "your" refer to you as the user of the Services. We process your data in accordance with UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, and, for customers in France and Italy, the EU General Data Protection Regulation (Regulation (EU) 2016/679, "EU GDPR").

1. How We Use Your Personal Information

We use your personal information to provide you with our products and services, which includes:

  • Fulfilling Orders: Processing payments, arranging for shipping, and providing you with invoices and/or order confirmations.
  • Communication: Responding to your enquiries and providing updates on your order status.
  • Security & Fraud Prevention: Screening our orders for potential risk or fraud.
  • Marketing: Providing you with information or advertising relating to our products or services (only where you have provided explicit consent, in line with UK GDPR and EU GDPR requirements).

2. How We Collect Your Personal Information

We collect personal information from three main sources:

  • Information You Provide Directly: Contact details (name, email, phone), billing/shipping addresses, payment confirmations, and customer support history.
  • Information Collected Automatically: Usage data collected via cookies and similar technologies, including IP address, device type, browser information, and Site interaction patterns.
  • Information from Third Parties: Data from essential service providers like Shopify (our e-commerce platform), payment processors, and shipping partners to fulfil your orders.

3. How We Share Personal Information

We do not sell your personal information. We only share information with trusted third-party service providers to help us use your personal information as described above:

  • Service Providers: Such as Shopify (our store engine), payment gateways (e.g., Stripe, PayPal), and carriers used to fulfil your orders.
  • Compliance with Law: We may share your information to comply with applicable laws and regulations (including UK, French and Italian law), to respond to a court order, search warrant, or other lawful request for information we receive, including from HMRC or other tax and law enforcement authorities.

4. Your Rights (UK, France and Italy)

As a resident of the UK, France or Italy, you have the following rights under the UK GDPR or the EU GDPR (as applicable):

  • Right of Access: Request a copy of the personal information we hold about you (a Subject Access Request).
  • Right to Rectification: Request that we correct any inaccurate or incomplete personal information.
  • Right to Erasure: Request the deletion of your personal information where there is no compelling reason for us to continue processing it.
  • Right to Restrict Processing: Ask us to pause or limit how we use your data in certain circumstances.
  • Right to Data Portability: Receive a copy of your data in a structured, commonly used, and machine-readable format.
  • Right to Object: Object to our processing of your personal information based on our legitimate interests, and to processing for direct marketing purposes at any time.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.
  • Customers in France: You may also give us instructions regarding the storage, deletion and communication of your personal data after your death (Article 85 of the French Data Protection Act).

To exercise any of these rights, please contact us at contact@maison-loire.com. We will respond within one calendar month.

5. Cookies & Tracking Technologies

We use cookies to operate our Site, remember your preferences, and analyse traffic. Non-essential cookies (such as analytics and advertising cookies) are only placed with your prior consent, which you can give or withdraw at any time through our cookie consent tool. You can also manage cookies through your browser settings. Please note that disabling certain cookies may affect your shopping experience.

6. Data Security and Retention

We implement industry-standard security measures, including SSL encryption and PCI-DSS compliance, to protect your data during transmission. We retain your personal information only as long as necessary to fulfil your orders or comply with applicable legal and tax obligations, including HMRC record-keeping