Maison Loire started with a simple frustration: finding clothes that actually fit into real life.
Not pieces you have to plan an outfit around. Not trends that feel outdated after one season. Just good clothes. The kind you reach for on a Tuesday morning without thinking twice, that still look exactly right on a Friday night.
We launched in London in 2024 with a small, carefully picked edit of women's fashion. No endless scrolling through hundreds of options. No overwhelming drops every other week. Just pieces we genuinely believed in, chosen because they work for real women, on real days.
Where We Come From
We are a small team based in the UK. We spend a lot of time going through collections, testing fabrics, and asking one simple question: would we actually wear this? If the answer is no, it does not make the cut. That process is slower than just uploading a catalogue and calling it a day, but we think it shows in the end result.
Every piece on Maison Loire has been chosen for how it fits, how it moves, and how long it will hold up in your wardrobe. We are not trying to sell you everything. We are trying to sell you the right things.
What We Sell
Our focus is women's clothing that sits between casual and put-together. Dresses you can dress up or down. Jeans that actually flatter. Tops and bodysuits that do the heavy lifting in an outfit. Sets for when you want to look like you tried without actually trying that hard.
We also carry shoes and accessories to complete the look, so you can put a full outfit together without hunting across five different websites.
How It Works
We ship across the United Kingdom with free standard delivery on every order. If something does not work out, you have 30 days to return it. Our customer service team is reachable by email and phone from Monday to Saturday and we aim to get back to you within 24 hours.
We keep things straightforward because that is how we would want to be treated as customers ourselves.
Why Maison Loire?
There are a lot of online fashion stores out there. We know that. What we are trying to do differently is keep the focus tight. Fewer pieces, more thought behind each one. A shopping experience that feels easy rather than overwhelming. And clothes that earn a permanent place in your wardrobe rather than ending up in the charity bag six months later.
If that sounds like what you have been looking for, you are in the right place.
Welcome to Maison Loire.
Contact information
Any questions or just like to talk to us? Please don't hesitate to contact us via:
This online store is operated by Maison Loire, MAISON LOIRE LTD
Company Number: 17288317
Business Address: 128 City Road, London, EC1V 2NX, United Kingdom
Email: contact@maison-loire.com
Phone number: +44 7882 755 053
Customer Service (Opening Hours):
Monday - Friday: 09:00 - 18:00 (GMT)
Saturday and Sunday: 10:00 – 16:00 (GMT)